Cookie Policy

How we collect and use data

At Nexgen, we believe in transparency regarding how we collect and use data. This Cookie Policy explains how we use cookies and similar tracking technologies when you visit our website.

What are Cookies?

Cookies are small text files that are stored on your device (computer, mobile, etc.) when you visit certain websites. Cookies enable us to enhance your experience, provide essential functionalities, and understand how our services are used. There are different types of cookies, some of which are essential for the functioning of our website, while others help us understand user behavior and improve our services.

Types of Cookies We Use

• Necessary Cookies: These cookies are essential for the functioning of our website and enable core functionalities such as security, network management, and accessibility. These cookies cannot be switched off in our systems and are set in response to actions made by you, such as setting your privacy preferences or logging in.
• Performance Cookies: These cookies collect information about how visitors use our website. We use this data to improve the functionality and performance of the site. All information collected by these cookies is aggregated and, therefore, anonymous.
• Functional Cookies: These cookies enable the website to provide enhanced functionality and personalization, such as remembering your preferences. They may be set by us or by third-party providers whose services we have added to our pages.
• Targeting/Advertising Cookies: These cookies track your browsing habits to enable us to show you advertisements that are more relevant to you. They may also limit the number of times you see an ad and help us measure the effectiveness of our marketing campaigns.

Third-Party Cookies

We use the following third-party cookies to enhance user experience and comply with data protection standards:

• Google Analytics: Tracks visitor interaction to help us understand site usage and improve content.
• Cookiebot: Manages cookie consent in compliance with GDPR.
• HubSpot: Supports customer communication through forms and chat. HubSpot cookies may track user interaction with these elements.
• Calendly: When redirected to Calendly for booking, Calendly may set cookies to manage appointments.

Your Consent

In compliance with GDPR and other applicable laws, we require your consent to place cookies on your device. When you first visit our website, you will see a cookie consent banner where you can choose to accept or reject certain types of cookies.

If you wish to review or change your cookie settings, please click on the cookie icon located at the bottom-left corner of the screen. This will open a menu where you can adjust your preferences for the types of cookies we use on this website.

How to Manage Cookies

You can manage your cookie preferences at any time through your browser settings or through the cookie consent banner on our website. Most browsers allow you to control cookies through their settings. You can choose to block all cookies or only certain types. However, please note that if you block certain cookies, parts of our website may not function properly.

Retention of Cookies

The length of time a cookie will stay on your device depends on whether it is a “persistent” or “session” cookie. Session cookies will only remain on your device until you stop browsing, while persistent cookies may remain until they expire or are deleted.

Your Rights (For EU and California Residents)

If you are a resident of the European Union (under GDPR) or California (under CCPA), you have certain rights regarding your personal data. You have the right to request access to your data, request deletion, or opt-out of the sale of your personal information, including tracking cookies. To exercise these rights, please contact us at legal@nexgenbrand.com.

Changes to this Policy

We may update this Cookie Policy from time to time to reflect changes in technology or legal requirements. We will post any changes on this page and, where required, notify you directly.

Contact Us

If you have any questions or concerns about this Cookie Policy, please contact us at legal@nexgenbrand.com.